Sunds, 30. maj 2024
Press release
Thorsens Chipskartofler A/S presents generational change
After several years of planning a generational change in 2024, Thorsens Chipskartofler A/S has
employed a new CEO by Juli 1st 2024. The board has appointed Jacob Roland Pedersen. Jacob is 52
years old, lives in Vejle with his family, and has a background as director for chicken production in
Danpo A/S and CEO in Rokkedahl Foods ApS.
Jacob does not have any experience with production of chips potatoes, or the industry in general. This
is why, we before the accession, will make an introduction of the company, the value-chain and the
industry, where the entire organization participates in giving Jacob the best possible insight.
After Jacob takes up the position, Erik Thorsen will be employed in the company for another 12 months
as a supervisor.
Deep passion for chips potatoes. Jacob Roland Pedersen experiences, that there is a deep passion and
insight in the value-chain of chips potatoes among the employees, and that everybody is making a huge
effort to get me tuned in on this unique high-value-production. Thorsens Chipskartofler is an extremely
exciting company which is owned by a number of competent suppliers. In cooperation with our
customers, the company has built up a unique concept for high-value products. I am looking forward to
getting deeper into the company and will also meet the customers and shareholders in the near future.
Erik Bech Thorsen, is the founder of the company in 1986, looks back on a very exciting working life as
CEO of the company all these years. This is a life’s work that has been created and steadily has been
developed in faithful cooperation with employees, suppliers/shareholders and customers. Erik Thorsen
is grateful for all the support through-out the years, which has formed the company to what it is today.
After recent years of intense headwind, Erik Thorsen is looking at a brighter future for the company. We
have managed to turn the situation around and the forecast for the next seasons looks to improve. Erik
Thorsen hopes that the basic culture and concept will be maintained, and as has happened in the past,
will be developed further in the future.
The chairman of the board of Thorsens Chipskartofler A/S Kurt Friis Jørgensen is pleased by the
appointment of Jacob Roland Pedersen, and that it has been possible for Jacob to learn from the
competent employees of the company before the generational change. Our concept has developed into
a quiet unique setup, and despite the challenges during the latest years, I am comfortable for a positive
and bright future of the company.
Kind regards,
Thorsens Chipskartofler A/S
V. Sneptrupvej 3
7451 Sunds